Please ensure Javascript is enabled for purposes of website accessibility
The Emotional Edge: 3 Heartfelt Reasons B2B Brands Are Turning to Affron®

The Emotional Edge: 3 Heartfelt Reasons B2B Brands Are Turning to Affron®

In an industry often driven by science, specifications, and efficacy, it’s easy to overlook the emotional current that guides consumer decisions. Yet, the most impactful wellness products are not only clinically effective, they’re also emotionally resonant. Affron®, a...
Building a Stronger You: How Three Carotenoid Ingredients Work Together for Full-Body Wellness

Building a Stronger You: How Three Carotenoid Ingredients Work Together for Full-Body Wellness

In today’s fast-paced world, protecting your health requires more than just a good diet — it takes savvy, targeted support. Three powerful natural ingredients — Zea-gen®, Lute-gen®, and CaroRite® — are leading the way in helping people maintain sharper vision, more...
Why I’m a Fan of Fenugreek

Why I’m a Fan of Fenugreek

You may know fenugreek as a spice used in cooking, but did you know it’s also one of the most powerful natural ingredients for supporting blood sugar, digestion, and even hormonal balance? That’s why when Indus Biotech started back in 1995, they made fenugreek their...
The Health Benefits of Carotenoids: Nature’s Colorful Protectors

The Health Benefits of Carotenoids: Nature’s Colorful Protectors

For decades, I have taught parents how to instruct their children to “eat a rainbow” (not Skittles). Carotenoids are a key component of my rainbow. They are natural pigments that provide fruits and vegetables with their vivid red, orange, and yellow colors. Beyond...
Healthy Aging: What’s It All About?

Healthy Aging: What’s It All About?

As we age, it’s natural to focus more on our health and how we can maintain our vitality for as long as possible. The good news? Aging doesn’t have to mean taking it easy. In fact, with the right mindset and habits, aging can be a period of strength, clarity, and...